From this perspective, the company customizes products based on a major design preferred in the market. Samsung also has a unique work ethic, which guides the behaviors of its employees. It is still not clear where Cooks strategy will land the company but there is no doubt that Apples labs are quickly playing by Cooks strategies. Concerning the quick response by Samsung, Henny (2003) explains that Samsung is good at producing easily marketable gadgets that can sell quickly. Though this feature has been prominent in other phones (in the recent past), Samsung was a pioneer in accommodating this feature on their gadgets. Apples laptop is the favorite of many consumers because the design is elegant and makes this object look luxurious. The Apple brand and logo are currently more recognized around the Western world, and in London and New York, you cannot walk down the street without seeing a sea of white headphones and people playing with their iPhones. Both developments infringe on Samsungs core market segment. https://studycorgi.com/apple-vs-samsung-companies-business-strategies-comparison/. A quarter of all Samsung employees have PHDs. Seongjae (1999) notes that most of Samsungs employees do not leave work for vacations or holidays unless they have attained their retirement age. Consequently, the companys market position also improved significantly. Though member checking was done during the course of the research process, this paper undertakes the same procedure at the end of the research. Despite Myths, Secondary Research Is Valuable Tool. Bilan de la mise en oeuvre des plans de rponse- Mawuli AMEWUAME - Situation Rseau de prvention des crises alimentaires (RPCA), Evolution_Of_ERP_and_Role_in_Supply_Chain[1].pptx, Situation agropastorale_Traore_March.pptx, Applications of Multivariable differential Calculus.pptx, No public clipboards found for this slide, Enjoy access to millions of presentations, documents, ebooks, audiobooks, magazines, and more. Wireless Week, 8(40), 1-8. And, Apple is never hesitating to highlight the advantages of the products to the target audience. THE STUDY OF SMARTPHONE IN THE CITY OF MUMBAI This mission statement is consistent with a long-term goal of providing man with innovative and inspiring technological products. However, these product have been developed with the anticipation that the turnover will increase in the future. It is estimated that Apples stock price rose more than ten times (Mallin, 2011). The venture into these market segments was informed by a dwindling market share and reduced fortunes of the company (during the late eighties and early nineties) (Mallin, 2011, p. 1). Integrated Marketing communication is an approach to achieve the objectives of a marketing campaign through a well-coordinated use of different promotional methods that are intended to reinforce each other. This was a workable business strategy because the companys customer base grew by close to 1,800% (Jason, 2011). Samsung leadership believes that the key towards its global market expansion is through culturally competent employees. This new marketing strategy was not part of Samsungs 1990s marketing strategy, which introduced the notion that Samsungs products were mainly obtained at a bargain. It got started in 2012 when Samsung brought the campaign The Next Big Thing is Already Here to promote their new smartphone series, Galaxy S II. This legal fight is not inclined to close quickly. Apples ability to integrate useful components of its hardware and software components has been identified as a platform that the company uses to decrease its aggregate cost (Mallin, 2011). Seongjae, Y. 74-gil, This is the basis for Samsungs copyright infringement lawsuits against Apple. For instance, the 2009 acquisition of PA semi improved the companys operations because it incorporated some components of the companys ipad production into the companys scope of activities. Though evaluating a businesss resources, value chain and core competencies are important aspects of understanding a companys business strategy, it is equally important to evaluate the performance of a business viz-a-viz its business strategy. The 90s period also marked an ear of alliances between Apple and other technological companies such as IBM and Motorola (Mallin, 2011). This essay begins by discussing the market value of the both companies. Apples pricing strategy is relatively expensive and charges a higher premium for their products. Nike makes some of the best products in the world products that you lust after, absolutely beautiful stunning products. The focus of the marketing mix is on the 4P variables, namely, product, place, promotion, and price. However, there are more strategic exclusive partners of Apple who take care of its distribution (Marketing91, 2019). In this regard, Samsung face threats from low-cost competitors and technological giants such as Apple in its major markets. StudyCorgi. This campaign itself became a Guinness World Book entry with the record of maximum number of artists working on a single art work. The value chain analysis however exposes the distinction between primary and secondary activities and identifies which activities are complemented through the support of other companies. Introduction Apple Inc. (Apple) is an American multinational technology company established by Steve Jobs, Steve Wozniak and Ronald Wayne in 1976 (Biography, 2017). However, emphasis will also be made to seek sources of data from reliable online sources such as company websites. Digital Marketing Course vs. Once a product is getting old, not in trend or any competitor has launched a similar product, Samsung immediately drops the price to attract customers. The focus on high-end markets is also supported by as another basis for highlighting the similarities between Samsung and Apples corporate strategies (VAR, 2005, p. 3). This paper proposes that Samsung should re-evaluate its business strategies to be in tandem with the needs of todays technological world by focusing on the software market. Indeed, the Galaxy S2 looked too much like the iPhone 4 and the Galaxy Tab was visually similar to the iPad. Obviously, there are some concerns over monopolistic tendencies because Apple is considered among the most valuable companies globally. Here, it will be easier to see which business portfolios fuel the success of both companies and which ones increase the chances of failure for both companies. <>/XObject<>/ProcSet[/PDF/Text/ImageB/ImageC/ImageI] >>/Annots[ 22 0 R] /MediaBox[ 0 0 595.32 842.04] /Contents 4 0 R/Group<>/Tabs/S/StructParents 0>> The Rivalry Inception of Samsung and Apple As the smartphone market and the hype around this continues to grow, smartphone leaders fight for greater dominance in this segment of the product. As evidenced in this paper, information from case studies (such as court cases) are highly relied on to develop a framework for the understanding of the research problem. Therefore, Samsung always strives to be in tune with the constant changes in its internal and external environment. The fellow program was however implemented in the personal computing field. With increased competition, the prices of hardware products have even decreased further, especially with the growing dominance of Chinese products in the global market. It has been a while since our last video, but here is our video focusing on Smasungs marketing strategy and how they have become a global brand and a world l. Samsung, meanwhile, is present on an array of social media channels like YouTube, Twitter, and Facebook pages for Samsung Mobile, Samsung TV, and more. Regulatory Toxicology and Pharmacology, 58(3), 524-538. This explains why Apple now considers strategic outsourcing a fundamental principle of achieving efficiency. Market Segmentation Of Apple 1346 Words6 Pages a. These tools will mainly be used because of the reliance on secondary data as the main form of data collection tool. External financiers such as banks and other lending institutions often require such businesses to review their business strategies and develop new plans of action that will improve the companys performance. In contast to this Delottes have seen the benefits having a good social responsibility programme can have and made the most of it with the help they offer ranging from the local community to worldwide charity organisations. <>>> https://ivypanda.com/essays/comparative-study-of-business-strategy-for-apple-and-samsung/, IvyPanda. The focus on the US market is considered important because a brands success in the US is considered the first step towards attaining a global brand status. 3 0 obj It is well ahead of competition in this market. This revelation came after Apple opened itself to other organizations such as ABC nightline to be part of the companys supply chain after the new company CEO adopted an open policy to the companys associations (Mallin, 2011). We hope this was an exciting and useful article for you. This statement has a strong implication in businesses because the tactics and methods used by businesses in undertaking their daily business operations define the future direction of their fate. However, Jason (2011) observes that Apple has the option of enlarging its infrastructural capability by seeking non-traditional technology that does not fall in its conventional Apple ecosystem. Therefore, Apples supply chain strategy involves a well-researched and efficient manufacturing; logistics and procurement strategy that has liberated the company from incurring excess costs associated with maintaining large inventories and distributing high product volumes. Tap here to review the details. To expose further the difference between Samsung and Apples business strategies, Jason (2011) emphasizes the fact that Samsung continues to focus its marketing strategy on the developed markets as opposed to the developing market. For instance, the company has a locked-down software platform, which is only known to close associates of the company (Mallin, 2011, p. 5). Moreover, the nature of the business environment has been changing continuously and both companies have had to adopt unique corporate strategies to stay relevant in todays fast-paced digital age. Therefore, meaningful research can still be obtained with a small case study or a collection of relevant cases. As part of Samsungs strategy to dominate the digital market, the South Korean company hopes to eliminate the bottleneck challenges and the lack of uniformity in its production strategy (as some of the main barriers preventing it from ascending to the top of the digital market). For example, Samsung has consistently stuck to the manufacturing industry, especially after the success of the microchip market segment. The difference between the high definition DVDs and the blue ray technology is that high definition DVDs can be played on old DVDs while blue ray technology does not allow for this provision. These areas of key competence have been a hard gamble for its competitors because Apples competitors (notably )have tried to produce new products that tend to substitute Apples products. During the 2007-2011 period, Apples success was cemented with the growing popularity of its iphone, ipad and ipod products. Its an integral part of our companys philosophy (Henny, 2003, p. 5). c) Retail the trade partners sell through individual handpicked retailers who are authorized to sell Apple products. Samsungs sponsorship strategy has seen the multinational company pay huge sums of money in such ventures because the companys management believes that sports plays a huge role in stabilizing the companys bottom-line. Samsung is of the opinion that it can overtake Apple in the sales of tablets because it believes that its competencies in hardware manufacturing, functions and operating systems surpass those of Apple. Therefore, Samsung has more experience in the home appliance market, which it can use to counter competitive pressures in the same market segment. They have to make sure to keep their status as a quality leader and therefore, cannot experiment as much as Samsung. Samsung also strives to achieve this reputation, though their main motive is pursuing a pricing strategy that aims to sustain profit growth. Here, Samsung branded most of the sporting equipments used in the games and facilitated the use of all communication equipments in the 2002 Olympic games (Henny, 2003). Apple employs the blue ocean strategy as a competitive plan to beat its rivals such as Samsung. Furthermore, to overcome the challenges of a poorly performing global economy, Samsung intends to forge better and close relationships with its consumers. This analysis also exposes how these resources compare with first-class resources, which are expected of existing technological companies in todays market. Hence, they must have well-defined and successful marketing and advertising strategies to achieve a place on the podium of preference of consumers. (n.d.). These alliances were aimed at developing a superior computer technology, which was going to incorporate Apples software and IBMs (and Motorolas) hardware competencies. Presently, Apple and Samsung are seen as the largest manufactures of Smartphones across the world. Jason (2011) notes that Samsungs strategy is informed by its tight grasp on the emerging markets. Some of the most notable changes on Apples business strategy has been the focus on new and emerging markets, the development of new products (such as Apple televisions), development of Apples icash and boosting the companys operations to meet the increased global demand for Apples products. It works on the channel marketing concept wherein there are three segments: sales and service dealers, modern retail and distributors. However, this decision was made with the acknowledgement that the company could lose its fortunes in a blink. Samsung has mastered the subject by launching perpetual assaults against Apple. Morrison (2004) notes that, Samsung is operating under a risky corporate governance strategy because most of its investors stand to lose if the company does not boost its sales in the coming years. Free revision, title page, and bibliography. 23 February. It will then turn to discussing the product portfolios of Apple and Samsung, and then examines the service and it concludes by evaluation. Samsung and Apples rivalry has transcended the above Californian case because the two manufacturers have filed suits (and counter lawsuits) in about a dozen countries around the globe (Deagon, 2011, p. 1). Strategic Management: Theory: An Integrated Approach. The new company strategy informed the companys decision to discontinue the production of television sets, which were below the 26-inch specification (Mallin, 2011, p. 5). Since business strategies span different sectors of a companys operations, this paper seeks to understand the business strategies of Samsung and Apple by identifying how the strategies of the two companies compare to one another. This diversity is likely to be realized from the inclusion of diverse information sources in the secondary research studies. Furthermore, the reliance on business journals and related studies will strive to ensure the findings of the study remain within the confines of the business field (because the research problem is equally corporate). The marketing mix refers to the set of actions, or tactics, that a company uses to promote its brand or product in the market. Samsung then acknowledged that the high-end market segment was more competitive than the low-end market and it shifted its marketing strategy in this regard (Henny, 2003, p. 4). Dippel Jr, T. H. (2012). More details about their targeting, marketing, and message strategies helped the giants become successful and famous. What industry is Apple and Samsung in? endobj For instance, environmental pressures, internal weaknesses and opportunities always work towards boosting or derailing the success of a company. Apple expects to undergo the same court battles for some of its licensing and patent agreements regarding the use of the iphone in China. Integrated marketing communication strategy to be pushed will include print, radio, television, in-store branding, and the web. The companys products and services include Macintosh computers, iPhone, iPad, iPod, Apple TV, Xserve, a portfolio of consumer and professional software applications, peripherals and iOS operating systems, third-party digital content and applications through the iTunes Store and a variety of accessory, service and support offerings. From this perceptive, the company has to establish a global mindset and relevant world cultures. Apple Computer introduced the Macintosh in an advertisement during Super Bowl XVIII, on January 22, 1984, and came on sale two days later (Rouse, 2009). Apple has a strange strategy when it comes to brand promotion. From the success of Apples ipad, it is clear that the companys production strategy thrives on innovation, which leaves other industry manufacturers following its lead. Resources may amount to different competencies available to a company such as plant and machinery, finances, human resource, trademarks, patents and other tangible or intangible assets. The SlideShare family just got bigger. Apple Inc. is a successful American company, which has been in existence since 1976 (Mallin, 2011, p. 1). From the above background, it is important to acknowledge the importance of business strategies. However, recent development from Samsung Electronics has proved that entrepreneurial skills especially duplication can be critical in determining market leaders. In addition to the screen of the iPhone voluntarily extinguished, its list of features was much shorter than that of the Galaxy S3. Second, allowing employee participation in decision-making allows employee to become part of the process. Samsung India has launched a nationwide television and digital campaign showcasing its initiative to take customer service to the doorsteps of customers in the rural area. Samsung is also known to have a remarkable sales record in LCD displays and LED screens which puts it at the first spot in the world (compared to other companies, which sell LED and LCD screens). Recently, the company launched a new cell phone that allows its users up to 30 minutes of video time on the phones (Henny, 2003). However, with the growing pressures of globalization and increased business competitiveness, it is important to evaluate the business strategies of different companies to evaluate how they compete against one another in todays turbulent and competitive corporate environment. As noted in previous sections of this paper, other technological giants like Samsung and Sony have had a strong foothold in this market and they are expected to counter Apples venture into the television market through their pocket-friendly pricing strategy. The companys quest is the development of useful products that can benefit consumers (through innovative technology). The Olympic rendezvous acted as an entertainment spot located on a 1024 square feet piece of land on Athens Olympic sports complex where fans and participants sat and enjoyed the games (Henny, 2003). This allows Samsung to gain ground, credibility, and money from their nemesis. Apple Inc. implemented the blue ocean strategy; concurrent pursuit for uniqueness and low costs to open up a new market and demand (Kim, 2004).The company used the strategy to supply creative and innovative products that changed the field of art. During the 90s period, Apple tried to reinvent its products by launching new product lines such as Apples Newton which proved to be unsuccessful in the market. This move was unpopular among the workers but it was initiated by a change of management. This debate touches on different aspects of corporate cultures such as flat, tall, casual or formal organizational structures and corporate cultures. Marketing Strategy: Apple vs. Samsung At the origins of the conflict The legal battle between the two giants of the mobile market has been the starting point for a quarrel that has only. Through the improvement of connection speeds, the icloud feature on the Apple television is expected to be functional in the near future. This is considered to be the strength at Apple. Apple started out as a developer and marketer of personal computers, but by 2014 it was designing, developing and selling consumer electronics, computer software, online services, and personal computers. Telephone services were also available at these centers. A companys business strategy therefore determines a companys long-term health. Apple's research and development and design leads to the development of high quality and unique products that have led to the development of a very strong brand (Barreto, 2010). Feature on the podium of preference of consumers of features was much shorter than that of the mix... 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